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Shown how approximately 90% of decisions on products and services are based primarily on color. Social and cultural factors also influence the perception of color, which are significantly different between East and West. This article only considers the vision and meaning that the West attributes to colors and their importance in web marketing.Colors in marketing The world of web marketing uses all possible tools to promote the brand and entice the consumer to purchase a product or service. The colors used to build images, brands C Level Contact List and products have a disruptive impact on the company brand identity, precisely because they are capable of transmitting simple and direct messages.
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Warm colors and cold colors A first distinction must be made between: warm colors and cold colors , since they arouse different emotions. The former are more linked to heat, the sun, love and passion and include shades ranging from red to bright orange to warm yellow. These are shades that create closeness, contact and involve the public.
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