Offer a money-back guarantee

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Your offer sounds appealing, but your prospects don’t know if they can trust you. They’ve been burned before, and now they need armor. The solution? A money-back guarantee. With a money-back guarantee, the seller assumes the risk. And the buyers feel comfortable knowing they have an exit strategy. Also, keep in mind that many of your customers won’t even consider your offer without a money-back guarantee.


The money-back guarantee conveys that the seller is confident in their offer. In turn, this makes the buyer confident. “You must convey the idea that you are shouldering most of the risk. If you can transfer Indonesia Phone Numbers 175 Million List the risk from the buyer to yourself, that removes the barrier, it removes the fear and they’re free to do what they most want to do—buy your product.” – Ray Edwards In his book How to Write Copy That Sells, Ray Edwards states that “in almost every case,





the longer the guarantee the lower the refund rate.” Here is an example of a money-back guarantee from AWAI: AWAI Persuasive Copywriting Money Back Guarantee Percent Satisfaction Guarantee Image Source: AWAI Notice how AWAI uses words like “No-Risk” and “satisfaction,” along with phrases like “promptly refunded” and “no questions asked.” Insert sensory words Sensory words trigger your prospect’s imagination.